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Why hire a Supercar for marketing?
Supercars are works of art, that draw all attention to them regardless of where you are in the world. Whether they are shown in a picture on social media, or a video on youtube they are exquisite attention grabbing pieces.
Because of this innate feature of supercars, there is also an opportunity there, where that attention has value to you for your company. The marketing potential of some of these cars are truly outstanding.
Almost all the prime media content of the Bugatti Chiron easily gains impressions in the millions, so having your brand wrapped or decaled onto the body of a Bugatti Chiron and making media content off of it can have extremely high value. Here is an example of one such video, involving our CEO Lord Aleem.
Wrapping the Bugatti Chiron
The cars are also wrapped by Yiannimize, the largest supercar wrapper in the UK, with a large following on all of their social media. Here is a youtube they made regarding the wrapping of the Bugatti Chiron for Lanistar.
The Statistics for Supercar Marketing using the Chiron
Over a 7 day period on this Lanistar marketing campaign here are the statistics:
- Instagram Impressions: these impressions do include all the images and videos taken by 3rd parties, such as bystanders and other content creators. making the actual reach of the marketing significantly higher than what is displayed with these stats.
- 40,000,000 impressions on Instagram, which is worth approximately £200,000, at an average CPM (cost per thousand impressions) of £5.80.
- Content Interactions: 1,095,000.
- Shares: 80,000
- Accounts Reached: 625,980
- Youtube Views: the videos relating to the marketing contract reached over 5 million views.
- Lanistar reached #1 in the finance section of the App Store
Considering all of this information it is clear to see the value of hiring the Bugatti Chiron for marketing purposes, while also considering the high luxury image your brand will receive by being associated with one of the most expensive vehicles in the world.
How does marketing hire work for the Bugatti Chiron?
Here at Platinum Executive Travel we make hiring any of our vehicles for marketing hire a very simple 4 step process. So if you are interested in an exotic car to market your brand or business, all you need to do is follow these 4 steps.
Step 1: Select a vehicle for marketing hire.
The first step, in creating a marketing campaign centered around a supercar, is by selecting the supercar which is most suitable for promoting your brand. If you wish to promote your brand to a young male audience, then maybe a Lamborghini is more suitable for your brand, or if you want to target a high luxury audience a Rolls Royce or Ferrari could be more suitable.
Luckily we at Platinum Executive Travel have one of the Largest Luxury and Supercar fleets in the UK. Giving you a wide variety of options to choose from when deciding which vehicles you want to hire for marketing purposes. With vehicles ranging from Ferraris, Lamborghinis, Rolls Royces, McLarens, Porsches, Mercedes, Range Rovers to our Bugatti Chiron.
In some cases you may also want to hire multiple vehicles together, to make your marketing campaign stand out even further, we will help you facilitate this by offering extra discounts if you do wish to hire multiple vehicles.
You can request a callback for hiring the Bugatti Chiron from us here.
To hire any of our other vehicles you can get a quote here, or you can call us on 0121 706 2900
Step 2: Discuss the details of the campaign.
- Wrap Details: whether you want the car to be wrapped, and if you do, then we will discuss the details of the wrap which includes logos, colours and extra details.
- Do you want the supercar to be wrapped?
- Which colour do you want the car to be wrapped in?
- How do you want your logo to be displayed on the vehicle?
- any extra details regarding the wrap of the vehicle.
- Content Details: How do you want the content to be marketed on our Social Media on the following social media channels:
- Date Details:
- How long do you want the marketing campaign to last for?
- Which dates do you want the marketing campaign to occur on?
- Location Details:
- Which locations do you want the vehicle to be driven in, do you want to have the car driven around London for a day, or do you want it parked up in specific locations. And other location specific details that need to be discussed.
- Driving Details:
- Do you want to personally self drive the vehicles, alternatively you can have our professional chauffeurs drive the vehicles around.
Step 3: Pay the agreed upon amount for the campaign.
After all the details of the marketing campaign for the supercar has been discussed, a contract will be drafted up and a price will be quoted, once the contract has been signed and the quoted price has been paid then we will execute the contract on the agreed upon details.
Step 4: Watch as your brand recognition becomes known throughout the UK
Now all you have to do is watch your brand blow up on social media, ideally you should have systems in place to capitalise on this campaign as much as possible, for example with a marketing contract we have done with Lanistar, they had an app available in the AppStore that reached #1 in the finance apps section while the campaign was running.
Being prepared for the large influx of potential customers is also recommended, as your brand reach will significantly increase.
